April 24, 2025
Agile Trends 2025: The Next Wave of Agile Transformation
The significance of company resilience saw a dramatic shift in 2022 due to the impact of Covid-19. Enterprises were compelled to streamline production operations and processes. Looking at the looming uncertainties, organizations are increasingly turning to agile project management processes and ways to maintain competitiveness and adaptability. Agile practices target optimizing intricate production processes, empowering […]
April 16, 2025
Do Lean Startup Methods Work for Deep Tech?
Over the last decade, a niche slice of the tech sector has delivered some of its most impressive breakthroughs. Deep-tech innovation — the practice of harnessing the most recent advancements in scientific understanding to create technologies that were previously inconceivable — has delivered groundbreaking companies like SpaceX and products such as mRNA vaccines. Deep tech’s […]
March 28, 2025
How Seed Funding Helps Startups Achieve Product-Market Fit
Throughout a start-up's journey from inception to maturity, several rounds of funding are raised, typically progressing from pre-seed to seed, Series A, B, C, and eventually an Initial Public Offering (IPO) if all goes well. Each funding round is significant, but early-stage funding— particularly seed funding—is especially critical. At the seed stage, start-ups often have […]
March 26, 2025
AI in Product Management: Leveraging Cutting-Edge Tools Throughout the Product Management Process
Product management stands at a very interesting threshold because of advances happening in the area of Artificial Intelligence. As the capabilities of AI evolve unceasingly, the traditional role of the product manager will be transformed in ways never dreamed possible, marking the dawn of a new era: that of the “Product Alchemist.” As a hyper-growth […]
March 21, 2025
Is product-led growth a GTM silver bullet?
Should product-led growth (PLG) be your No. 1 pick as your go-to-market (GTM) motion? Should it be blended with other motions like inbound, outbound, social media, community and events? Should the makeup of that blend change with time? Or is PLG just one of the latest terms people like to throw around? In fact, PLG […]
February 28, 2025
If your developments do not meet expectations, it is because you do not have the right equipment.
Creating a successful mobile application goes far beyond having a good idea. It requires planning, strategy and, above all, a development team that understands how to transform your vision into a functional and attractive digital solution. If your developments are not achieving the results you expected, the problem might not be in the idea, but […]
February 26, 2025
Building to an MVP From Scratch
The leap from idea to minimum viable product (MVP) is never straightforward. When my co-founders and I started HappyPath, we knew we were jumping headfirst into uncharted waters. Prior to HappyPath, none of us had raised a penny of funding, hired teammates without a pre-defined job spec or built a viable business from scratch. Yet […]
February 20, 2025
The Power of Design Thinking in Problem-Solving: A Revolutionary Approach to Innovation
The top-down problem-solving approach is outdated. Linear, hierarchical paths handed down by leadership often miss the mark when solving challenges and thinking through projects. Design thinking - a dynamic shift in problem-solving - puts the user at the center of the process. It’s a game-changer for businesses and organizations seeking to create meaningful solutions to […]
February 13, 2025
Your checklist to launch a product
Launching a product is an exciting, nerve-wracking, and sometimes chaotic experience. A well-executed product launch isn’t just about hitting “publish” and hoping for the best. It requires careful planning, market research, and coordination across teams. To help you navigate this journey, we’ve put together a comprehensive checklist to launch your product successfully. Phase 1: Market […]
January 31, 2025
Navigating change: IT strategy meets business model reinvention
In an interconnected world, resilience means not just having the best tools but a comprehensive strategy that aligns technology with business goals. This year has seen unprecedented innovation and adaptation, as organisations navigate the complexities of a dynamic market landscape, ensuring they stay ahead of the curve and continue to thrive. As technology continues to […]
January 30, 2025
The no-marketing-trap: Why even product-led growth companies need to invest in marketing early
Product Lead Growth (PLG) is usually considered the most powerful go-to-market model for SaaS businesses. Driven by the strength of the product and word-of-mouth recommendations, customers come inbound and sign up for your product by either self-serve on the website or after a light sales touch from the “Inbound” team. So far so good. But […]
January 27, 2025
The road to success — On the minimum viable concept
Whenever you’re trying to create a product from scratch or thinking about a major new feature, you will inevitably bump into the term MVP (minimum viable product). The concept of MVP is there to help you build something that the users really want in the shortest, cheapest, and leanest way. This week, I went to […]
January 21, 2025
Software development trends and predictions for 2025
As the world races towards 2025, Developer examines what lies ahead for software development in the new year. Among the most pressing trends for 2025 are AI development simplification, the integration of cross-functional engineering teams, and the evolution of DevSecOps practices. These shifts promise to redefine how companies approach innovation, security, and efficiency in their […]
December 30, 2024
The secret tool top developers are using to create amazing apps
In the world of mobile application development, standing out is no easy task. With a competitive market and users more demanding than ever, companies need a strategic ally that allows them to create innovative, efficient and memorable apps. This is where Mobilenik comes in, the secret tool that is revolutionizing the way mobile applications are […]
November 29, 2024
How asset-light strategies and models can boost business growth
Once seen as just a defensive tactic used by underperforming companies, asset-light strategies and business models are now becoming an essential tool to fuel growth and strengthen an ecosystem of partnerships. Recent Ernst & Young LLP research indicates that regardless of market position, an asset-light approach can help companies achieve higher total shareholder returns (TSR),1 […]
November 28, 2024
The emerging startup playbook
Over the past year I’ve unpacked the zero to $1 million journeys of more than a dozen breakthrough startups including 11x, Attio, Copy.ai, lemlist and Pinecone. And I’ve advised countless others during this messy period between having a product to sell and a repeatable go-to-market machine. Many of these startups have seen breakout growth. Copy.ai […]
November 27, 2024
I wish someone had told me this before I hired a development team for my app
Developing an app from scratch is an exciting journey, but also full of challenges. Finding the right development team can be a complex task, and many wish they had known certain key points before hiring. At Mobilenik, we've seen firsthand the challenges and learnings of many entrepreneurs and companies looking to create a mobile app […]
November 22, 2024
How to Build a Billion-Dollar Marketplace — Do’s and Don’ts from the Growth Expert Behind Grubhub, Pinterest, and More
Think of a typical Friday night. Maybe you’re heading out to a local concert, which you RSVP’d to through Eventbrite. But before you head out, you order a pre-show meal from DoorDash. Finished with your meal, you Uber to the venue — but not before tossing on that new hat you bought off Etsy. In […]
October 25, 2024
How To Get Fit For Innovation And AI—Product-Market Fit
Gaining alignment between product offerings and market needs is essential for sustainable growth and profitability. However, the path to product-market fit (PFM) is rarely straightforward. It requires a deep understanding of customer pain points, market dynamics, and the ability to iterate quickly based on feedback. Companies that successfully navigate this process often emerge as industry […]
October 21, 2024
How AI is Redefining Team Dynamics in Collaborative Software Development
While artificial intelligence is transforming various industries worldwide, its impact on software development is especially significant. AI-powered tools are enhancing code quality and efficiency and redefining how teams work together in collaborative environments. As AI continues to evolve, it's becoming a key player in reconfiguring team dynamics, enhancing productivity, and streamlining communication. This article explores […]
October 17, 2024
How to Stay Relevant as a Software Developer
For years and years, we joked about robots taking our jobs one day. “It’s coming,” some warned. Fast-forward to a few years ago when AI exploded seemingly overnight. “It’s here,” those same people said. Enter budget cuts, mass lay-offs, and software developers the world over echoing a similar sentiment: “What now?” Here’s the good news: […]
September 30, 2024
Use an agile approach to supercharge your marketing process
What’s the secret to success for today’s marketers? Strategy, creativity, tech, and talent all play crucial roles, but how much have you thought about how your marketing team operates? Consumers move fast, so speed in your marketing processes, approaches, and methods is critical. You need to be agile to respond quickly to market shifts and […]
September 30, 2024
Rethinking Design Thinking In Hybrid Workplaces
Design thinking is an experience-based and user-centric method for solving problems. This human-centered approach engages end-users and employees in a multi-step, ongoing process of co-creation, to understand and meet evolving needs. The method is traditionally carried out in physical spaces where participants can collaborate face-to- face. However, with the shift toward remote work, the traditional […]
September 27, 2024
Building A SaaS Growth Model: A Comprehensive Product-Led Growth Framework
In the rapidly evolving SaaS landscape, growth isn't just about acquiring users—it's about creating a seamless, value-driven experience that turns users into advocates. Product-led growth (PLG) is the key to achieving this, positioning your product as the primary driver of customer acquisition, engagement and retention. I'll outline a detailed framework for building a robust SaaS […]
September 27, 2024
Top 15 Product Management Skills
As we enter 2025, the dynamics of product management are shifting towards a blend of technological savvy, user-centric design thinking, and strategic agility. This article delves into the 15 essential product management skills that significantly affect how products are conceived, developed, and launched in today's market. These skills form the backbone of effective product management, […]
August 30, 2024
From startup to scaleup: Strategies to achieve sustainable growth
In the fast-paced world of tech startups, the journey from idea to scaleup can be both exhilarating and daunting. I’ve had the privilege of navigating this exciting terrain multiple times. Now, I’m here to share some insights that have proven invaluable in achieving sustainable growth. The company vision and mission are a North Star When […]
August 27, 2024
Design thinking in the age of artificial intelligence
The origins of design thinking Brainstorming was invented in the 50s, and in the 60s a design training program was created at Stanford. A landmark book, "Design Thinking", published by MIT Press, was written by Peter Rowe. Design thinking is a project creation method developed at Stanford University in the USA in the 1980s by […]
August 23, 2024
3 Ways Businesses Can Transition to a Product-Led Growth Model
The rise of product-led growth (PLG) strategies is reshaping many aspects of modern businesses, from customer acquisition and retention to the way we create and build software. PLG is well-documented as an effective and profitable strategy given that 50 percent of software-as-a-service (SaaS) PLG companies hit $100 million annual recurring revenue within the first five […]
August 19, 2024
TuringBots Will Transform The Software Development Lifecycle By 2028
Thanks to TuringBots (AI and generative AI for software development), software development is on the cusp of a transformative change, one that promises to redefine the way development teams collaborate, create, and deploy applications. Picture this: a room full of product owners, subject matter experts, testers, and developers, security and architecture pro’s, all working in […]
July 30, 2024
How Organizations Can Implement Agile Development At Scale
Agile product management is becoming an increasingly important approach to developing products that have transformative potential and meet market needs. However, while many business leaders recognize the value of Agile, there are often flaws in Agile implementation that keep product management processes from truly being agile. Fundamental Agile Pillars Many companies that implement Agile lack […]
July 22, 2024
Six Ways the Software Development Platform can Reduce Developer Burnout
The frantic pace of digitization in the industrial internet of things (IoT) creates steep learning curves for embedded software engineers. Building, integrating and updating industrial software applications without compromising safety, security and performance can feel like working under pressure on constantly shifting sands. It can be demotivating and challenging for even the most experienced professional, […]
July 18, 2024
Why And How A Minimum Viable Product Is Important For A Startup’s Future
According to a 2022 Microsoft report, 50 million startups are launched annually. This means that, on average, about 137,000 startups emerge daily—prompting a much-needed reality check. What is an MVP? For the uninitiated, an MVP is a basic version of the product that solves the core problem of the target audience. It is built with […]
June 28, 2024
Design Thinking Fosters Social Innovation
Design Thinking could be variedly conceived as a methodology, strategy, idea or a worldview, that is essentially customer-centric in its scope and applications. On a granular level, it is borrowing the “eyes of a designer”, to “see the end user”, while developing products and services, tools and equipments and designing systems and processes. Design Thinking […]
June 25, 2024
The new product-market fit: A balanced approach for sustainable growth
In startup-land, the notion of product-market fit (PMF) has been a popular concept for the last 15-20 years at least. It has served as a milestone of sorts for product success to obtain additional funding and/or demonstrate that the company may be ripe for acquisition or an IPO. People often think of product-market fit as […]
June 19, 2024
How To Accelerate Software Development With Generative AI
In the span of just a few years, generative AI has transformed how organizations build products, create content and resolve problems. The majority of business and technology leaders using GenAI are focusing on efficiency and cost-effectiveness gains, according to a 2024 Deloitte survey, with 91% of respondents reporting that they “expect generative AI to improve […]
June 12, 2024
The growing importance of software product marketing managers
Making great products is not enough in software these days. The “build it, and they will come” mindset will no longer lead to success in this ever competitive space. As software products become more sophisticated and customers more discerning, the path to market acceptance has become much more complicated. Companies need different capabilities to navigate […]
May 31, 2024
Why developers should exchange a roadmap for a mud map
If the COVID-19 pandemic taught us anything, it’s that businesses that can adapt quickly are in a better growth and sustainability position than those that struggle with change. WHAT WE LEFT IN THE PAST I would not characterize software development projects in the 1980s and 1990s as adaptable. The long-form documentation that guided software development […]
May 29, 2024
B2B Leaders, Here’s How To Capitalize On Experience-Led Growth
Despite building yearly growth plans that they believe to be achievable, many B2B organizations fall short. Executives face the frustrating disconnect between ambition and execution, with teams entangled in competing priorities and internal resistance. This “growth gap” often results from: Building on quicksand. Chasing quick wins without understanding the journey to exceptional buyer and customer […]
May 23, 2024
The Myths and Realities of Being a Product Manager
Product management has become the dream job for many people working in tech. To increase their chances, many applicants follow the advice circulating on social media from a cadre of “product management influencers.” In my experience, the advice they offer is often incomplete and inaccurate, and tends to present an over-glamorized picture of the day-to-day […]
May 21, 2024
Guide to Agile Planning in 2024: Processes, Tools and Templates
Agile project management has grown in popularity in recent years. In fact, at least 71% of U.S. companies1 use agile planning methods to map out their projects. It should be no surprise that companies are finding success by utilizing the best project management software and adopting agile approaches. If you want to increase project success […]
April 29, 2024
Data Privacy and Security Essential Considerations for Startup Software Development
In an age where data breaches and privacy concerns dominate headlines, startups venturing into software development face significant challenges in ensuring the safety and security of their users’ data. While the allure of rapid growth and innovation drives these budding enterprises, neglecting data privacy and security can lead to devastating consequences, including loss of trust, […]
April 26, 2024
Change management – the unsung hero of business transformation
Change management is key to successful business transformation. Whilst the adoption of new technology like artificial intelligence (AI) steals many of the headlines as businesses strive towards innovation and optimization, without the effective management of change, efforts are often doomed from the start. Change management is therefore integral to succeeding in an ever evolving business […]
April 23, 2024
The Evolution of Intelligence
The expert consensus is that human-like machine intelligence is still a distant prospect, with only a 50-50 chance that it could emerge by 2059. We’ve partnered with VERSES for the final entry in our AI Revolution Series to explore a potential roadmap to a shared or super intelligence that reduces the time required to as […]
April 17, 2024
Can You Combine Design Thinking with DevOps in Software Engineering?
As we enter 2024, the dynamics of product management are shifting towards a blend of technological savvy, user-centric design thinking, and strategic agility. This article delves into the 15 essential product management skills that significantly affect how products are conceived, developed, and launched in today's market. These skills form the backbone of effective product management, […]
April 8, 2024
Can You Combine Design Thinking with DevOps in Software Engineering?
Design thinking, known as a human-centered approach, involves solving complex problems by understanding users, defining their needs, ideating creative solutions, prototyping and testing them, and iterating the process until an optimal outcome is achieved.On the other hand, DevOps is a methodology that intertwines software development and operations teams and paves the way for delivering software […]
April 5, 2024
Agile Trends 2024: The Next Wave of Agile Transformation
The significance of company resilience saw a dramatic shift in 2022 due to the impact of Covid-19. Enterprises were compelled to streamline production operations and processes. Looking at the looming uncertainties, organizations are increasingly turning to agile project management processes and ways to maintain competitiveness and adaptability.A study by Delta Matrix states that Agile teams […]
March 13, 2024
Product-Led Growth Is Great. But Product-Led Retention Is Probably Even More Important.
So somehow, “Product Led Growth” became a seemingly magic savior for many struggling SaaS companies. Or at least, they hoped so. A magic cure for sales costs that are just too high. What if we just add a Free edition?Sometimes it does work. I mean, Canva’s metrics for example are just awesome. $500k in revenue […]
March 1, 2024
The Silent Salesman: Relying On Your Product To Drive Growth
For as long as I can remember, the traditional sales strategy involved a highly active sales team pounding the pavement, crisscrossing the country to attend trade shows, and lots and lots of phone calls and follow-up emails. The goal is to get in front of potential customers to tell them what your product offers and […]
February 28, 2024
5 Risks of Outsourcing Software Development and How to Avoid Them
Outsourcing software development has witnessed a surge in popularity, offering organizations a strategic advantage by tapping into global talent pools. According to Precedence Research, the global IT outsourcing market is expected to grow to $1.149 billion by 2032. Outsourcing provides various benefits, including lower recruiting and onboarding costs, increased delivery speed, and filled talent gaps. […]
February 27, 2024
Accelerating startup success: the role of MVP in agile software Development
In the fast-paced world of startups, the ability to swiftly bring a product to market can often be the key differentiator between success and failure. As entrepreneurs embark on their journey to create innovative solutions, the adoption of a well-structured product development strategy becomes crucial. One such strategy gaining prominence is the minimum viable product […]
February 20, 2024
Scrum Master vs. Project Manager: Which One Is Right For You?
Scrum masters and project managers can both be critical to the successful completion of a project. It’s not uncommon for scrum masters and project managers to work on projects together, but when you compare scrum master vs. project manager roles, there are clear differences.Scrum master and project manager are both excellent career options. If you’re […]
January 31, 2024
6 tips for leading agile transformation
Agile transformation is the process of transitioning an organization to a nimble, reactive approach based on agile principles. The goal is to breathe new life into a business by creating an environment that embraces creativity and innovation, empowers employees and reduces unnecessary layers of management.“Technology has never moved faster than it has today,” says Paddy […]
January 24, 2024
Community Building And Values: Key Approaches To Entrepreneurship
In the world of entrepreneurship, the path to success is rarely a straight line. Instead, it's a journey marked by highs and lows, triumphs and setbacks. With 18% of small businesses not making it past the first year and 65% of businesses failing within 10 years, as the Chamber of Commerce reported, entrepreneurs need to […]
January 22, 2024
Crucial Foundations: Unveiling the Importance of Minimum Viable Products (MVP)
In the dynamic world of contemporary business, the idea of minimum viable products (MVP) remains a key part of advancement and strategic development. This article delves into the importance of MVPs, investigating their critical role in product development. From the essential standards of MVPs to the various advantages they offer, this discussion intends to unravel […]
January 17, 2024
The 'Lean Pirate' Framework: A Fresh Perspective On Product Management
In 2015, during my tenure at a large e-commerce company as a principal product manager, I found myself spearheading an ambitious project: expanding the company to more than 100 countries lacking a local e-commerce presence. The pressing question? “Which features do we incorporate into our new cross-border e-commerce product?”Despite the vast resources poured into its […]
December 27, 2023
Future of (Product) Managers in an AI-led world: Here is how to thrive
The field of product management is rapidly changing, and the rise of artificial intelligence (AI) is transforming the way products are developed, marketed, and sold.With AI becoming more mainstream and capable to automate a lot of mundane tasks, Product Management role is up for a real disruption and many product managers will face the heat […]
December 22, 2023
The AI revolution in software development: Enhancing productivity and reducing cognitive load
The potential for artificial intelligence to enhance developer productivity is immense. With AI-powered tools and algorithms assisting developers in tasks as varied as code analysis, the scope for faster and more accurate software development has never been greater.AI can reduce cognitive load and improve developer productivity in various stages of the development lifecycle, according to […]
December 20, 2023
Sprint vs Scrum: What's the difference?
The key difference between a sprint versus Scrum is that Scrum is an Agile product development framework, while a sprint is a fixed-length development cycle Scrum teams use to incrementally develop a product. Sprints are a part of Scrum.The most popular software development process in use today, Scrum self-identifies as a simple, intentionally incomplete, lightweight […]
December 12, 2023
How product-led growth can help scale your business
In the modern digital landscape, product-led growth has emerged as a powerful and efficient growth strategy that aligns with customers' preferences and expectations.Product-led growth (PLG) centers the product as the primary driver for customer acquisition, engagement, retention and expansion. In a PLG strategy, the product itself is designed to be intuitive, user-friendly and valuable, enabling […]
November 29, 2023
Product-Led Growth Strategies: Are Customers Your Forgotten Product Manager?
Product-led growth is a hot topic these days. Product-led organizations desire a deeper connection with their customers and users. They attempt to understand their problems and anticipate what the customer wants.Let's take a look at product-led growth strategies.“Product-led growth means that every team in your business influences the product,” says Wes Bush, author of "Product-Led […]
November 21, 2023
Best Business Models for Startups: 2024 Prediction
The fintech sector in 2023 has experienced unparalleled expansion, marking its prominent role in the worldwide financial landscape.As per EMR's data, the global fintech market reached a significant valuation and is projected to expand at a CAGR of 16.8% during 2023-2028, targeting a market size of USD 492.81 billion by 2028.The rise in online transactions, […]
November 14, 2023
Steve Blank: AI will revolutionize the ‘lean startup’
As you’ll have noted from our coverage, as far as startup land is concerned, AI is hot, hot, hot.Meanwhile, the lean methodology — think of a hypothesis, test it, iterate on it — has been canon for entrepreneurs and founders the world over for the past decade. But AI will most likely play a role […]
November 8, 2023
Embracing Product-Led Growth: The Shift Toward User-Centric SaaS Solutions
It’s time to say goodbye to traditional marketing-driven strategies and hello to product-led growth (PLG)! I believe the shift toward user-centricity is about to revolutionize the way we think about software as a service (SaaS). According to UserGuiding, 21 large companies have implemented PLG with a total market capitalization of $208 billion, and MarketSplash has […]
October 31, 2023
Driving Innovation in the Pharmaceutical Industry: The Alliance Between Bioxentys and Mobilenik
The pharmaceutical industry is constantly evolving, and innovation is key to staying at the forefront in a highly competitive market. In this context, we are pleased to announce an exciting strategic alliance between Bioxentys and Mobilenik, two leaders in the field of artificial intelligence (AI). The collaboration between Bioxentys and Mobilenik represents a bold step […]
October 31, 2023
Growth Marketing Strategies for Web3 Brands to Achieve Product Market Fit
Marc Andreessen defined Product-market fit as finding a good market with a product capable of satisfying that market. Marc is often credited with developing the PMF conceptIn other words, it is the point at which a product satisfies a strong demand within its intended market, resulting in widespread customer adoption, engagement, and satisfaction.Generally, PMF is […]
October 30, 2023
Role of Agile Methodology In Redefining Mobile App Development Industry in 2023
‘Agile Methodology’ - one of those buzzwords that has been in the limelight for quite a few years now. From mobile app developers to testers to professionals with a technical background, they are well of how important the agile practices can be. This is one of the main reasons why we decided to cover this […]
October 24, 2023
Embracing Community-Led Growth To Unlock A Brand’s Full Potential
You may have heard of marketing-led growth, sales-led growth and product-led growth strategies. Now, it’s all about community-led growth. With each new version of growth strategy, prior strategies get morphed, expanded, and yet support one another. They take on new avatars to fuel the growth engine of the organization. With the more recent emergence of […]
October 5, 2023
How Enterprise Sales Can Supercharge Product-Led GrowthAppropriate resource allocation
Despite the recent reset of technology sector valuations, product-led growth (PLG) software companies continue to outperform.PLG has caught fire in software markets. It focuses on enabling end users to discover, try, buy, and scale up their usage in a self-service manner. Many companies adopt a PLG strategy from day one and add traditional sales-led commercial […]
September 26, 2023
Lean Into AI To Advance Product Innovation—But Do So With Caution
While generative AI is taking the business world by storm, it’s important to note that it’s not necessarily new. Many of today's promises for AI were also made in the past. It was less than 40 years ago that LISP machines, packed with expert knowledge, were supposed to unlock the promises of AI. What went […]
September 22, 2023
Learn How To Drive Sustainable Revenue With Product-Led Growth
The pandemic caused unexpected growth for some companies due to changes in our behavior. Zoom, Slack, Shopify, Netflix, and Square were well-positioned for this growth because they focus on product-led growth, also known as PLG.These companies were able to experience hypergrowth during the pandemic by delivering an exceptional product experience that meets customers' needs in […]
September 15, 2023
What Is Scrum? What You Need to Know in 2023
Since the early ’90s, teams have been using Scrum to help them complete complex projects. Despite its popularity, many still don’t know what Scrum is. Nor do they understand how it can help them create high-quality deliverables, become better communicators and increase their efficiency. Here, we’ll answer the question “what is Scrum” and show you […]
September 8, 2023
How To Combine A Product-Led Growth Approach With Your SEO Strategy
In today's digital landscape, where the competition is fierce and user acquisition costs continue to rise, businesses need to find innovative ways to grow and stay ahead. I've found two powerful growth strategies that, when combined, have proven to be a game-changer for my software-as-a-service clients: product-led growth (PLG) and search engine optimization (SEO). Both […]
August 31, 2023
Growth Marketing Strategies for Web3 Brands to Achieve Product Market Fit
Marc Andreessen defined Product-market fit as finding a good market with a product capable of satisfying that market. Marc is often credited with developing the PMF conceptIn other words, it is the point at which a product satisfies a strong demand within its intended market, resulting in widespread customer adoption, engagement, and satisfaction.Generally, PMF is […]
August 29, 2023
From product-led growth to product-led sales: Beyond the PLG hype
Ever since software-as-a-service (SaaS) innovators, including Atlassian and Slack, pioneered the product-led growth (PLG) model, the strategy has often been viewed as the “holy grail” for achieving efficient growth and above-average returns. Many tech companies, from other SaaS natives to established enterprise software providers to consumer product brands, have embraced this model. By giving customers […]
August 18, 2023
The 3 Phases of Product-Led Growth: The Triple Whale Method
Truly product-led companies are countercyclical. Even in a downturn, when customers are shutting down or slashing spending, your product or service remains in their stack. You made something they can’t live without.Love from the market is how the best companies gain ground – in any economic environment. It is the clearest sign of product-led growth. […]
August 7, 2023
Agile Methodology: Benefits And Challenges For Engineering Leaders
The software industry has undergone a transformation thanks to the widespread adoption of the Agile methodology. Understanding and implementing the Agile methodology is of the highest importance for engineering executives. In this article, we’ll examine the primary principles of the Agile methodology, its value for engineering leaders and the advantages and challenges of putting it […]
July 26, 2023
What Is Product Management? Career Options To Consider
What is product management? This field involves overseeing new products and services from initial conception and development all the way to launch. Product managers decide which products are made and how they are made and released.These professionals typically propose new ideas for product and feature development, then collaborate with designers and engineers to make those […]
July 18, 2023
The Role of IDEs in Agile Software Development
The role of Integrated Development Environments (IDEs) in Agile software development has become increasingly significant as organizations continue to adopt Agile methodologies to improve their software development processes. Agile development emphasizes collaboration, flexibility, and customer satisfaction, and IDEs play a crucial role in enhancing these aspects by providing developers with a comprehensive set of tools […]
July 14, 2023
Scrumban: A Hybrid Software Development Approach Redefining Agile Practices
Agile software development has recently evolved as a development paradigm to overcome the limitations of traditional software development models.Limitations of Traditional Development ModelsTraditional development approaches, such as waterfall, spiral, and others in the industry, have long development cycles. Therefore, these approaches are inflexible in accommodating changes.Moreover, the lack of customer involvement in the development process […]
July 5, 2023
What It Really Takes to Develop Product-Led Growth
Six years ago, Dynatrace was in trouble, compared with a rival, Datadog. Its cloud monitoring business faced stiff competition from Datadog, a company using a product-led growth (PLG) strategy. Dynatrace revenue stayed flat from 2017 through 2018 while Datadog’s nearly doubled.Dynatrace wasn’t the first company to face a PLG disrupter, and it won’t be the […]
June 30, 2023
How to take advantage of Product-Led Growth opportunities
Companies that understand product-led growth (PLG) recognize that success comes from putting the user first. They develop a deep understanding of how people interact with and use the product. They tailor the product experience to seamlessly move the user from discovering the product, trying the product, experiencing value, buying the product and even sharing with […]
June 27, 2023
Best AI Tools for Product Managers in 2023
The rapid expansion of the AI market has surprised and amazed people everywhere. In addition to improving product managers’ productivity, the newly developed technologies can potentially spur the emergence of entirely new professions. However, it’s easy to feel overwhelmed when there are thousands of tools accessible and more arriving every week.ClickUpClickUp is an all-in-one project […]
June 12, 2023
How the 5G innovation platform is enabling the next generation of lean production
5G is much more than a network - it’s a platform for innovation with the ability to provide global scale and enable manufacturing use cases that we haven’t even dreamed of yet.5G can take traditional ways of working and make them more flexible. If you look at previous generations of cellular technology, 5G is the […]
June 6, 2023
Lean And Innovation: How The Two Complement Rather Than Contradict
Innovation is vital to any successful business, but it can be difficult to achieve. Almost every executive will say that innovation is essential, but there is little consensus on how to manage it. Many companies struggle to balance the need for innovation with the need to maintain efficiency and profitability.This is where Lean principles can […]
May 29, 2023
Using Agile Business Management To Survive An Economic Downturn
The rate of cultural and technological change in modern markets demands agility. I believe business leaders who rely on traditional management models will soon find that they cannot keep up with changing conditions and demands. The changing business landscape is becoming further complicated by events such as the current economic downturn. During previous periods of […]
May 24, 2023
Ultimate guide to understanding Product Management
We literally use hundreds of products on a daily basis; from smartphones, cars, laptops, to socks! How do these products end up becoming the way they are, in terms of features? Surely, the manufacturing department makes these products in factories, but who tells them what shape, form, feature, or for that matter, weight of a […]
May 12, 2023
Product-led growth: The key to thriving in a downturn
If there’s one positive to shine through all the economic negatives dominating the headlines of late, it’s this: a macroeconomic environment like the one we’re now experiencing forces businesses to prioritise or perish.Those who want to build for a better tomorrow must figure out what their biggest opportunity is today. And as they discern what […]
April 20, 2023
Top Healthcare App Development Trends That Will Dominate 2023
The world is going digital at a very fast speed. From retail shops to the cab industry to banking, all are changing and so is the healthcare industry. We can see a huge difference in the industry in terms of technology compared to ten years back. But there is a long way to go for […]
April 19, 2023
4 Reasons Low-Code Tools Will Never Replace Software Developers
Low-code tools are evolving as companies build applications to meet their needs. Its flexibility and scalability have become a go-to solution for companies and businesses. Companies can now create custom applications with ease and meet customers' demands. But it's logical to imagine that low-code tools will replace developers.However, low-code tools will never replace developers, especially […]
April 18, 2023
A Quick Guide To iOS And Android App development In 2023
If you look around, you’ll observe we have apps for everything. They’re like food, and we consume every bit of it. If you have a business, you must consider app development along with a website.Well, you’re at the right place. The app development journey can be overwhelming as it comes with tons of responsibilities, and […]
April 5, 2023
The breakthrough that is ChatGPT: How much does it cost to build?
Since its launch in November 2022, ChatGPT has shaken the technological world as we know it. The natural language processing (NLP) chatbot developed by OpenAI has shown the world how transformative artificial intelligence will be. From passing university-level exams to writing keynote speeches, from assisting marketers to helping programmers write and debug codes, no industry […]
March 31, 2023
Low-code app development: 4 key benefits
The way we approach app development is being completely transformed by low-code and no-code tools as they advance and achieve new levels of sophistication.We’ve already observed an increasing adoption of low-code app development practices in enterprises when working on different projects and tasks. Their role has become vital for the survival of businesses, especially now […]
March 29, 2023
The importance of user experience in DeFi mobile app development
Blockchain technology is capable of revolutionizing the banking sector by introducing DeFi (Decentralized Finance) mobile applications. These are fully decentralized and permissionless applications that allow users to exchange digital currencies without the need for an intermediary such as a bank or an exchange. The easy exchange of assets without any mediators results in secure transactions.The […]
March 14, 2023
ChatGPT and software development
I tried using ChatGPT to help with a common coding issue when working on CRM applications and merging customer data sources. I asked ChatGPT, “Given two lists of names, write Python code to find near matches of the names and compute a similarity ranking.” ChatGPT replied, “You can use the FuzzyWuzzy library in Python to […]
March 10, 2023
Sprint Planning Tips And Tricks For Software Development Leaders
Sprint planning is a critical step in the agile software development process, as it sets the direction and goals for the upcoming sprint. As a software development leader, it is essential to understand the importance of sprint planning and how to plan and execute sprints to achieve success effectively.Why Sprint Planning Is EfficientSprint planning is […]
February 28, 2023
Offshore Software Development Do’s and Don’ts in 2023
The most important thing in working with an offshore software development partner is to keep in mind that you are collaborating. It’s a partnership not a hierarchy of managers and employees.A lot of business owners fail to understand this just because they pay and the offshore company does the work. However, they forget that the […]
February 24, 2023
3 software developer goals that are top of mind in 2023
At the dawn of every new year, countless individuals contemplate ways to stay committed to beneficial routines and break the bad habits that hold them back. It's not surprising that those who work in software engineering and development have their own unique goals and aspirations they've placed at the top of their priority lists for […]
February 16, 2023
Leveraging Communication To Improve The App Development Process
So you’re all set with a great app idea and funding. Now for the fun part—development. Finally, you've reached the moment when the rubber meets the road and ideas become code. You breathe a sigh of relief, thinking the hard part is behind you. But wait; not so fast.While the app development process can be […]
February 7, 2023
The Heightened Importance of Cybersecurity in Mobile App Development
Mobile device use is pervasive, and has eclipsed traditional computing. We often hear how various malicious mobile apps are released into circulation. For these reasons, mobile app development needs to focus on cybersecurity just as much as it does on functionality and flexibility, if not more so. It’s an inevitable aspect of app development that […]
January 31, 2023
AI, Machine Learning and the Future of Software Development
Every successful interaction that occurs between you and your favorite app is the result of the combined efforts of a quality assurance (QA) team. These tireless problem-hunters ensure that every aspect of the apps that mobile device users the world over depend on for their everyday needs work without a hitch, through every single release […]
January 20, 2023
How a Custom Web Application Can Help Grow Your Business
With the internet taking over almost every industry today, making your business stand out has become imperative for your company’s growth and success.Standing out from other businesses allows you to let your customers explore your services, identify your brand, and engage with your products. Hence, having a solid online presence is crucial for your business.It […]
January 19, 2023
Scheduling software development: questions and answers
Software is more than just program code. It is a collection of executable code, associated libraries, and documentation. Today, we would like to draw your attention to scheduling software development. What is it? How many stages does it include? And where to get a ready-made scheduling application? Let’s dive into this topic step-by-step!Software capabilities for […]
January 13, 2023
It's difficult to get people to download your mobile app and encourage them to use it. Even if your app is the most amazing thing ever, you will likely fail to monetize it and grow it when you reach a certain ceiling.That's why selling your mobile app or creating an earn-out-based partnership is so important! […]
December 29, 2022
How Can Mobile Apps Help Manufacturers?
A recent study by Deloitte found that the manufacturing industry will have to fill 4.6 million jobs between 2018-2028, but it will only be able to fill 2.2 million, or half of them.One way to bridge the gap is through in-house technical training. Skills training programs help employees adopt and employ digital technologies that allow […]
December 26, 2022
Software Development Time Estimation: How Long Should It Take To Develop A Product?
Once you come up with the idea of creating a software product and have proof of concept, you can start thinking about how much it takes to bring it to life. There is much work to be done before your product hits the market, but the question I want to discuss in this article is […]
December 21, 2022
Top Things to Consider for a Profitable App Development
Mobile apps are becoming popular, with businesses making a lot of money by building them. Unfortunately, there are many different mobile apps, from simple to complex, and there is no one way to make money from them. But, one way to make money from a mobile app is by selling it on the App Store […]
December 19, 2022
Finally, we’ve been halfway through 2022. In the post-pandemic, businesses on the global level are trying to bounce back from the losses experienced in 2020. Therefore, many seek opportunities to make their business shine in this fierce competition.At the same time, the market observed a rapid growth in the number of phone-heavy users. As a […]
November 29, 2022
Mobilenik’s Internal Satisfaction Survey 2022!
Knowing the grade of our employees satisfaction and their perception of our company is essential, for this reason, as every year, we have carried out the satisfaction survey. The ranking, based on a range of criteria, highlights Mobilenik's strength in areas including intrapersonal, labor, organizational and interpersonal dimensions. In fact, knowing the grade of our […]
November 25, 2022
The Future of Software Development: Trends and Challenges for 2023-25
Software development is rapidly evolving and changing. With each new year, we see drastic advancements in the sector. The annual value of the software development industry is increasing exponentially and is expected to expand from $593 Billion per year to almost $737 billion by 2023, a huge increase. Still, we shouldn’t be surprised, given the […]
November 14, 2022
Key Stages of the Mobile App Development Process
The days of cell phones with buttons, small screens, and the sole capacity of making a call are long gone. Instead of phones, we could consider present-day smartphones as iPods, Internet cafés, TVs, cameras, and other technologies all compressed into these multi-purpose gadgets.According to research, an average smartphone has over 80 apps installed, and in […]
November 11, 2022
Artificial Intelligence Has An Achilles Heel: Data
Artificial intelligence just doesn’t pop up when you install tools and software. It takes planning and, most of all, it takes data. But getting the right data to make AI and machine learning algorithms — and understanding it — is where many organizations are slipping up, a recent study finds.Organizations face difficulties with data silos, […]
November 8, 2022
What is Doing Agile? And How Software Development Company Can Increase Your Profits
The transparency, integration of input, and quality-control features that are included in agile development services make it possible for managers to exercise greater control over the project.What is Doing Agile?The transparency, integration of input, and quality-control features that are included in agile development servicesmake it possible for managers to exercise greater control over the project. […]
October 31, 2022
Project Management in Software Development: Key Questions Answered
You’re venturing into software development. You have a future-proof idea, detailed requirements, just enough technical expertise, and a skilled team. You’re only lacking an expert project manager. With said givens, what are the odds of you completing the project?The sad truth is the chances for success are not that high. Various studies suggest that the […]
October 28, 2022
How is the team to carry out an App
In recent times, technology has improved so much that almost all day-to-day needs are solved with the help of applications, which makes application development one of the most important factors to consider within different sectors and companies. . At the same time, the market is saturated and user expectations are getting higher and higher. That […]
October 18, 2022
Lufthansa "bans AirTags in luggage" after passengers publicly shame it with location of lost bags
Apple's AirTags are an excellent way to know where your luggage is—and a snitch on airlines who don't know where your luggage is. Lufthansa is the first to ban them after "an awful summer of lost bags", reports Ben Schlappig. The carrier cites the industry's undead policies against electronic devices on flights.Lufthansa argues that baggage […]
October 14, 2022
The Increase In Adoption Of Mobile Point Of Sale Is Expected To Drive The Growth Of The Mobile Money Market
According to The Business Research Company’s research report on the mobile money market, the increasing adoption of mobile POS (point of sale) is driving the growth of the mobile money market. The increased expectation for quick fulfillment and the growing popularity of the digital marketplace, coupled with the need for improving customer experience, ease of […]
October 5, 2022
11 Effective Mobile Marketing Techniques That Can Drive Leads And Sales
Mobile marketing is a strategy used to reach your target audience personally via smartphones, tablets or any devices made for mobile viewing. Techniques like location-based targeting or even an AI-powered system can be used frequently for mobile marketing. However, there lies some skepticism on how consumers give and receive their information online.So, what other ways […]
September 30, 2022
Home-use smartphone app could let users check blood oxygen levels
Respiratory ailments such as COVID-19 hamper the body's ability to draw oxygen from the lungs, which is why patients' blood oxygen levels often need to be checked. New research now suggests that people could track those levels at home, using their smartphone.Ordinarily, blood oxygen saturation is monitored utilizing a device known as a pulse oximeter, […]
September 22, 2022
Software Development Migration: How To Change Your Team In The Middle Of A Project
Software development is an integral part of pretty much any modern project out there. Despite this, few companies understand how to set up an efficient team to achieve their goals. Issues with software development are not at all infrequent, including:• Low cost-efficiency.• Lack of qualified personnel.• Communication problems.• Management issues.• Budget complications.These are just a […]
September 14, 2022
Epic Games CEO Tim Sweeney talks the metaverse, crypto, and antitrust
Of all the rudimentary forms of the metaverse out there, few if any are as fully realized and well used as Epic Games’ Fortnite. Fortnite grew from game to metaverse in an organic way: People began lingering in Fortnite‘s 3D world after they were done playing, just to hang out with friends. Picking up on […]
September 2, 2022
How Mobile Banking Apps Enhance the User Experience
Mobile banking is on the rise. As consumer expectations evolve, providing people with the ability to execute transactions and other banking activities using mobile applications on a smartphone or tablet has become table stakes for banks and other financial institutions.With more banking activities becoming available outside of physical branches, consumers are increasingly turning to mobile […]
August 29, 2022
The Growing Popularity of Agile in Software Development
The Agile model of software development is becoming more and more popular compared to the V-shaped model. This model is based on iterations and feedback, and it allows for changes to be made quickly and effectively. The V-shaped model is a combination of the two most popular models currently in use-Agile and Waterfall.The Agile model […]
August 23, 2022
Digitalization gives retailers essential tools to combat inflation
In June, the U.S. Bureau of Labor Statistics announced that over the last year prices surged, exemplifying a key post-pandemic challenge facing retailers.Amid ongoing supply chain woes, the global economic effects of the war in Ukraine, and fears of an impending recession, inflation continues to be a key concern.In the current climate, digital transformation tools […]
August 16, 2022
To build a better tech workforce, we can’t address today’s problems with yesterday’s solutions
With the economy potentially on the brink of recession and job openings in the tech industry still at record highs, many technology executives across the country are flashing back to a similar set of economic dynamics two decades ago.With the economy potentially on the brink of recession and job openings in the tech industry still […]
August 11, 2022
Best Practices For Digitalization
We often hear about digitalization as an important initiative for organizations today, but while there is widespread agreement on its importance, there’s less clarity around what digitalization means. So harmonizing terminology is a good place to start.Digitalization may be described as the conversion of a business process from entirely or partially manual to entirely digital—for […]
July 29, 2022
How Artificial Intelligence Improves Software Development
Artificial intelligence has revolutionized the world in ways we could not have even imagined a few years ago. These days businesses aim for higher productivity while keeping costs to a minimum. AI can help accomplish this by automating dangerous and repetitive tasks while leaving us with the creative tasks and those that require a human […]
July 27, 2022
Here's how to reap benefits of the 'digitalization in banking' trend
It’s not hard to see that digital transformation is a dominant trend driving development in banking, with Chinese banks leading through continuous investment and innovation.However, even the Chinese banking sector has some way to go before the full power of digitalization in banking is realized. There are three key areas where significant digital transformation can […]
July 20, 2022
Software development: Product-driven or design-led?
Most software developers work within project-oriented teams, since most companies are not startup vendors that can constantly reinvent themselves and deliver hot new products to market. Upgrades, integration and modernization projects carry forward a sizable estate of already coded software assets and third-party service dependencies.A finished product implies reusability, and higher potential value for more […]
July 19, 2022
Resources to execute Design Thinking
Design Thinking has become a very important methodology when it comes to solving complex problems within companies. It has evolved over the years to become a useful tool to innovate with processes and ideas in any business or production sector; and allows us to improve the user experience and understand their needs; going through business […]
July 5, 2022
Inside the lucrative business of a metaverse landlord, where monthly rent can hit $60,000 per property
In the rush to build the metaverse, Sam Huber has had a head start.“I’ve been personally buying virtual lands since 2017,” says Huber. His London-based company, Admix, has found a surprisingly lucrative business turning that virtual real estate into actual money. Working with brands ranging from McDonald’s to Pepsi to Formula One racing, Admix has […]
June 29, 2022
Digitalization is it, but how do we build key digital skills?
To help people be ready for the digital workplace of the future, leaders must help people develop digital skills that enable people to collaborate more effectively as work continues to be done in a hybrid model.The goal is to help people become self-sufficient. What is needed is “democratizing expertise” to help people work smarter and […]
June 27, 2022
Interesting ways AI impacts software development and testing
Artificial intelligence is transforming modern business and the modern way of life. Along with machine learning and continuous human support, artificial intelligence is seeing vast adoption rates across entire industries and sectors.Software development and software testing are definitely two of the best examples of AI application as well as the use of machine learning and […]
June 21, 2022
How to define your Minimum Viable Product (MVP)
When we talk about the MVP (Minimum Viable Product), we talk about one of the tools that deserves the attention of every business, whether it offers physical or digital products. MVPs allow us to validate a product's premise, test hypotheses about market needs, make adjustments to the product vision and prioritize where to invest in […]
May 26, 2022
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May 26, 2022
Why focusing on the customer can help your company grow
Understanding the expectations and needs of consumers has always been a central theme in the customer experience. Currently, companies must focus on it if they want to continue growing. Through voice of the customer programs, growing businesses access customer feedback and use market research as the second and third most important source of information when […]
April 12, 2022
What Is Machine Learning, and How Can It Help With Content Marketing?
Machine learning is a type of artificial intelligence that gives computers the ability to learn without being explicitly programmed. It provides a set of algorithms and techniques for creating computer programs that can automatically improve their performance on specific tasks.Machine learning is playing a significant role in content marketing because it helps marketers understand what […]
April 12, 2022
The 7 Problems You Need to Solve Before Offshoring Software Development
Software development in the United States introduces significant challenges. There’s currently a shortage of software developers, meaning there’s no guarantee you’ll be able to find a team with the skills necessary to complete your project.You’re probably also struggling with the high (and rising) costs of onshore software development.Or there is the promise of low-code and […]
April 12, 2022
Move Fast Or Fail: Company Rules For Digitalization In 2022
The Covid-19 pandemic changed the reality for companies around the world. Many had to adapt and completely alter the way they operated. Some failed to do so—and paid the price. In a world where we couldn’t meet in person, we had to rely on our digital connections to do business.While some companies were crippled, others […]
April 12, 2022
Four easy steps to protect business growth from cyberattacks
Small and midsize businesses (SMBs) are finally coming to the realization that cyberattacks aren’t only aimed at large enterprises. They’re discovering that attacks can happen to them too—and frequently do. SMBs have fewer resources to dedicate to cybersecurity, often making them more vulnerable to attack and therefore more attractive to cybercriminals.Research bears this out. In […]
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February 15, 2021
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