June 21, 2022

How to define your Minimum Viable Product (MVP)

When we talk about the MVP (Minimum Viable Product), we talk about one of the tools that deserves the attention of every business, whether it offers physical or digital products. MVPs allow us to validate a product's premise, test hypotheses about market needs, make adjustments to the product vision and prioritize where to invest in […]
May 26, 2022


May 26, 2022

Why focusing on the customer can help your company grow

Understanding the expectations and needs of consumers has always been a central theme in the customer experience. Currently, companies must focus on it if they want to continue growing. Through voice of the customer programs, growing businesses access customer feedback and use market research as the second and third most important source of information when […]
April 12, 2022

What Is Machine Learning, and How Can It Help With Content Marketing?

Machine learning is a type of artificial intelligence that gives computers the ability to learn without being explicitly programmed. It provides a set of algorithms and techniques for creating computer programs that can automatically improve their performance on specific tasks.Machine learning is playing a significant role in content marketing because it helps marketers understand what […]
April 12, 2022

The 7 Problems You Need to Solve Before Offshoring Software Development

Software development in the United States introduces significant challenges. There’s currently a shortage of software developers, meaning there’s no guarantee you’ll be able to find a team with the skills necessary to complete your project.You’re probably also struggling with the high (and rising) costs of onshore software development.Or there is the promise of low-code and […]
April 12, 2022

Move Fast Or Fail: Company Rules For Digitalization In 2022

The Covid-19 pandemic changed the reality for companies around the world. Many had to adapt and completely alter the way they operated. Some failed to do so—and paid the price. In a world where we couldn’t meet in person, we had to rely on our digital connections to do business.While some companies were crippled, others […]
April 12, 2022

Four easy steps to protect business growth from cyberattacks

Small and midsize businesses (SMBs) are finally coming to the realization that cyberattacks aren’t only aimed at large enterprises. They’re discovering that attacks can happen to them too—and frequently do. SMBs have fewer resources to dedicate to cybersecurity, often making them more vulnerable to attack and therefore more attractive to cybercriminals.Research bears this out. In […]
February 15, 2021

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