Understanding the expectations and needs of consumers has always been a central theme in the customer experience. Currently, companies must focus on it if they want to continue growing.
Through voice of the customer programs, growing businesses access customer feedback and use market research as the second and third most important source of information when setting investment priorities.
Likewise, companies that are not focused on the customer experience and instead establish priorities based on financial objectives and executive orientation; get stuck.
While it is common for both growing and stagnant companies to create internal resource plans and project plans, and conduct competitive analysis; the first ones do it more. More importantly, they test assumptions with the market by sizing it up, confirming that customers are willing to pay for a solution to a specific problem, and assessing whether their product idea adequately solves it.
On the other hand, customer data should be viewed as a critical input for product planning. Collecting and analyzing the signals is the way to establish and understand their behaviors, needs and intentions.
In this sense, at Mobilenik we offer innovative 360° solutions, which allow businesses to exploit their Mobile Marketing strategy to attract new consumers, retain current ones and increase their sales.
When product managers communicate before and after a launch to understand customer needs and use what they learn to define plans, they drive stronger performance for the business and ensure sustainability over time.