What Is Machine Learning, and How Can It Help With Content Marketing?

Machine learning is a type of artificial intelligence that gives computers the ability to learn without being explicitly programmed. It provides a set of algorithms and techniques for creating computer programs that can automatically improve their performance on specific tasks.
Machine learning is playing a significant role in content marketing because it helps marketers understand what consumers want to read and what they don't. It also helps marketers create content that will be more likely to generate conversions and increase their return on investment.
The future of machine learning in content marketing is limitless as we can expect AI to take over more and more responsibilities from marketers.
Machine learning is a type of artificial intelligence that can learn from data and make predictions.
There are many ways that content marketers use machine learning to create better content and optimize their marketing campaigns. One way they do this is by using sentiment analysis to understand what kind of moods people might be in while reading their content. Another way for marketers to use machine learning is by utilizing predictive analytics to predict what people will want to read based on the time of day or day of the week.
Predictive analytics is a process of extracting information from data sources to forecast the future. It is an approach that allows companies to use past data and trends to predict future outcomes.
Predictive analytics can be used for both customer engagement and content generation. For example, it can be used for customer service by predicting customer behavior and needs.
Predictive analytics is an important part of any company’s marketing strategy. It helps them know their customers better and provides a more personalized experience for them.
Machine learning is a subset of artificial intelligence that helps with predictive analytics. It supports your business decisions by providing insights into what will happen in the future.
Machine learning can be used to predict what kind of content will be popular, what topics people are interested in and even how long content should be before it gets boring. This type of AI saves both time and money by optimizing your content strategy for you!
Machine learning is the way of the future. It will help you create content that is relevant to your audience and that will resonate with them. You should start using it now to supercharge your content creation efforts.

The original content of the note was published on Entrepreneur.com. To read the full note visit here

The 7 Problems You Need to Solve Before Offshoring Software Development

Software development in the United States introduces significant challenges. There’s currently a shortage of software developers, meaning there’s no guarantee you’ll be able to find a team with the skills necessary to complete your project.
You’re probably also struggling with the high (and rising) costs of onshore software development.
Or there is the promise of low-code and no-code development.
So what about offshoring?
Offshoring, the practice of hiring people in other countries to outsource your software development work, is a viable strategy to save money and start faster (among other benefits). But before you commit to this approach, you need to understand the core problems associated with offshoring – and find ways to solve them.
Potential Offshoring Problems
The language barrier.
The solution for most businesses is to choose a country that’s known for speaking English competently, But this has the side effect of increasing the amount of money you’ll likely need to spend on software developers. Find an appropriate balance for your business by selecting a country with solid English speakers, yet prices within your budget.
Time zone discrepancies and scheduling. Time zones and scheduling can also be issues. The good news is, many offshoring destinations have workers who are used to working American work hours. If you can’t find a team to accommodate this, you can come up with a compromise, allocating specific hours of the day when all members of both domestic and foreign teams are available.
Salary and wages. By offshoring your software development, you’ll likely save money on salary and wages for your developers. But you’ll also introduce some new problems. here are ample technological solutions to help you overcome this barrier, including banks that specialize in offshoring assistance.
Code quality. Next, you’ll need to think about code quality. Look for specific examples of coding they’ve done in the past and evaluate it for its quality.
Cultural barriers. Cultural dissonance between your culture and theirs can be the cause of a multitude of problems. But with a bit of research, mutual understanding, and a willingness to compromise, you can move through it.
Laws and regulations. Different countries have radically different employment laws and regulations. Some are extremely strict, while others are more forgiving – but nearly all sets of employment laws have hidden complications that can make your life difficult if you’re not prepared for them.
Competition. Hot destinations get more expensive and less available as more people flock to them, so you need to try and stay ahead of the curve.
The High Points
Remain open. Try to remain as open as possible, both during the early stages of your search and the deeper stages of building a relationship with a new partner.
Do your research. Never trust your instincts or your first anecdotal experience. Always back your ideas and your decision making with objective research.
Trust the experts. Finally, trust the experts. If you have people on your team who are more familiar with the tenants of successful software development, or if you have mentors who can provide you with guidance, listen to any feedback or advice that they have for you.
Keep these key challenges in mind and make sure you have a plan to address them before moving forward.

The original content of the note was published on Readwrite.com. To read the full note visit here

Move Fast Or Fail: Company Rules For Digitalization In 2022

The Covid-19 pandemic changed the reality for companies around the world. Many had to adapt and completely alter the way they operated. Some failed to do so—and paid the price. In a world where we couldn’t meet in person, we had to rely on our digital connections to do business.
While some companies were crippled, others found new ways of working and even thrived. They adopted digital technologies to do so, and this is the new norm for how many organizations must operate. We can’t go back. Moving forward, companies must be nimble, willing to change and adopt new digital tech.
Technology and innovation reports by Bain, Deloitte and other consulting giants all point to the same thing: Those who choose to digitize their operations come out ahead of the competition.
Not only must companies find ways to do business in this digital format, but they must also do it better than previously. Buyers are getting increasingly sophisticated.
As if this wasn’t enough, sustainability and transparency have become major topics in terms of employer branding concerns. Businesses that wish to attract and keep specialized talent must aim to meet their employees’ standards when it comes to environmental ideals.
The demands of modern organizations are many, but few are as important for long-term growth as digital flexibility. Leaders of today not only need to be open to digitalization but also need to embrace the change that comes with it.
As an obvious example, business travel used to be the main way for B2B companies to expand and grow, but a company relying on these efforts today could be hard-pressed to find success. It goes without saying that a company that sends out its sales force on physical crusades can lose both speed and efficiency in comparison with competitors who meet the customer digitally.
To digitize or die might sound harsh, but it is nevertheless our reality. But with that said, how can leaders get used to the change that’s needed?
There is one trick to managing change: Start small.
Take one small step to get going. Many wait for the right time or the perfect moment to initiate change. And some never will. If you start by taking one small step, half the battle is won. Then, just keep going.

The original content of the note was published on Forbes.com. To read the full note visit here

Four easy steps to protect business growth from cyberattacks

Small and midsize businesses (SMBs) are finally coming to the realization that cyberattacks aren’t only aimed at large enterprises. They’re discovering that attacks can happen to them too—and frequently do. SMBs have fewer resources to dedicate to cybersecurity, often making them more vulnerable to attack and therefore more attractive to cybercriminals.
Research bears this out. In a recent survey by the Small Business Administration, 88% of small-business owners said they believe their business is vulnerable to a cyberattack. Additionally, many of these businesses said they don’t have the budget to pay for solutions and have limited time and resources to devote to cybersecurity.
At the same time, organizations that are increasingly concerned about the risk to their business don’t know where to begin. If that’s the case for your business, you can begin with these four steps.
GET 24/7 CYBERSECURITY MONITORING
Today, there are a growing number of managed detection and response (MDR) service providers that can help organizations continually watch for any incoming threats (detect), and then take action (respond) to security incidents if and when they happen.
ENABLE MULTI-FACTOR AUTHENTICATION
With millions of passwords constantly stolen and made available to attackers, multi-factor authentication (MFA) is one of the most important security features you can use to protect your company. MFA provides an extra layer of security and makes stolen passwords useless by requiring a ‘second factor,’ such as a security token or your phone, to provide access to your email or business applications.
PUT AN INCIDENT RESPONSE (IR) RETAINER IN PLACE
If a security breach happens, it’s vital to have a plan in place that will quickly guide you through your response and mitigate any damage. The plan should outline the procedures your company will follow in case of a successful attack, as well as the roles and responsibilities of the employees who will complete those tasks.
PUT A VULNERABILITY MANAGEMENT PROGRAM IN PLACE
A large number of security incidents occur when hackers take advantage of software flaws, known as vulnerabilities. Discovering and prioritizing vulnerabilities can be difficult for organizations that are already spread thin. However, these aspects of vulnerability management can also be delivered by an MDR service provider.
FINAL TAKEAWAY
A lot of SMBs still think they’re not big enough to interest cybercriminals. This has been proven false.
The good news is that by taking a few basic steps, you can greatly reduce the risk of an attack and keep your business on the path to growth.

The original content of the note was published on Fastcompany.com. To read the full note visit here